The world-renowned automotive event, Salon Privé, made its return to the picturesque grounds of Blenheim Palace in late August for its 19th edition. This 5-day luxury event, from champagne-filled concours to scenic car parades, offered something for every enthusiast.
A Bespoke Space for Iconic Innovation
Dubbed the “Royal Ascot of Cars”, Salon Prive is the intersection of automotive prowess and innovation – Home to world-class supercars, aviation and luxury brands. At the heart of the show is the Concours de Vente, a prestigious display of 75 rare, handpicked classic cars, each uniquely available for purchase—a bold twist on the traditional concours format. With this level of luxury on display, exceptional experiences were a must – and Cook + Associates delivered just that.
For Textron Aviation, we were tasked with creating a captivating space that could accomodate both world renowned aircrafts and the most coveted hypercar on the market.
Uniting Aviation and Automotive Innovation
Our challenge was not only to present these awe-inspiring machines but to create a seamless experience that communicated Textron Aviation’s prestige.
Situated in the heart of Blenheim Palace’s grounds, the bespoke pavilion housed two state-of-the-art helicopters from Bell’s impressive fleet, alongside the renowned Aston Martin Valkyrie. The space was thoughtfully curated to reflect the elegance and advanced engineering of both brands, merging advanced aviation and high-performance automotive excellence into one cohesive display. With meticulous attention to detail, Cook + Associates crafted an inviting yet impactful atmosphere, balancing the grandeur of aviation and high-performance automotive design with an intimate, luxurious feel.
A Crowd-Puller in Every Way
The brand space that wasn’t just impressive—it was the place to be.
