Experiential Advances: AR vs VR

Pushing the Immersive Experience – where are VR and AR taking us? As a brand experience agency, our expertise lies in challenging perceptions and introducing new visions. As such, AR and VR have become essential tools in our event armory over the last 8 years,...

A Helping Hand

For the past 25 years, Cook + Associates has been supporting a very special charity – ‘Our Aim Appeals’. The charity focuses on supporting children and families with life-threatening and life-limiting medical conditions, providing funding for...

The New Social Platform Has Arrived: Examining Threads

Last month, Mark Zuckerberg’s Meta decided to shake up the social media market with the launch of their new platform ‘Threads’, Instagram’s text-based conversation app that allows users to ‘say more’. On its first day, the platform had already enlisted over thirty...

Chalet Magic – Paris Airshow 2023

The Paris Airshow is one of the world’s most prestigious events dedicated to the aviation and space industry.  Alternating with the Farnborough International Airshow, it is where all the movers and shakers come together, where every brand is fighting for visibility...