The Dassault Systèmes Virtual Experience

Last month we had the honour of delivering a major virtual event for leading 3DEXPERIENCE company Dassault Systèmes, connecting them with audiences from across the globe. With industry events being cancelled, over the past 6 months, we accelerated the development of...

Spirit @ Singapore Airshow

For Spirit AeroSystems, exhibiting at global events like Singapore Air Show and Farnborough International Airshow are key dates in the marketing calendar. The aerospace industry relies heavily on physical promotion to gain brand recognition and, as one of the world’s...

Rising to the Challenges Ahead

As we all face the unprecedented situation with COVID-19, here at Cook & Associates we have put emergency contingency measures in place to ensure that we maintain full support of all our clients through this difficult time. With events all over the world being...

LexisNexis Success @ the Savoy Place

LexisNexis annual Customer Advisory Meeting (CAM) in London last month was accompanied by the weather of all 4 seasons as we delivered our first conference event of the year. With 200 years of experience landing LexisNexis as the world’s leading providers of legal,...

Techniques to Track your Event ROI

Creating a brand event at a live event has proven to be one of the strongest marketing tools to build brand awareness, qualify leads and increase sales. As of 2019, the event industry is worth over $325 billion to the global economy*- with such a huge amount of money...