by Anna Bray | May 10, 2023 | Guides, Insightful Blogs
Across the bank holiday weekend, people throughout the UK, the Commonwealth and the rest of the world celebrated the Coronation of King Charles III. From parades to the Red Arrows, the weekend was full of fantastic events but none more breath-taking than the...
by Anna Bray | Jan 24, 2023 | Cook + Associates, Insightful Blogs
The last 3 years have served as an elongated lesson for the events and experience industry. The postponement and cancellation of thousands of events across the globe forced creative agencies to rethink, redesign, transform and adapt to new ventures from virtual to...
by Ben Pace | Apr 20, 2022 | Cook + Associates, Guides, Insightful Blogs
There is no education like adversity[1]- certainly true when we reflect back on the past couple of years. Virtual events provided a lifeline as a rapid fix to an impossibly difficult set of circumstances. The technology developed at an almost unimaginable pace to give...
by Ben Pace | Mar 31, 2022 | Cook + Associates, Insightful Blogs
Social media has transformed the way we communicate, becoming one of the most powerful marketing tools of the 21st century. Its ability to put businesses in the spotlight and secure global recognition practically overnight has revolutionised how we promote brands,...
by Ben Pace | Mar 28, 2022 | Cook + Associates, Insightful Blogs
Spring is here, the clocks have gone forward and it’s great to be looking ahead to a full calendar of events. We’ve had a positive start to the year, and things continue to look optimistic. We are so happy at finally seeing event levels return to the numbers of...
by Ben Pace | Jan 31, 2022 | Guides, Insightful Blogs
A company’s brand is its identity, a marketing practice that actively shapes the way a brand is perceived by its audiences. Branding manages the collective effect and lasting impression from all that is seen, heard or experienced by customers. Over the last century,...