by Ben Pace | Jan 31, 2022 | Guides, Insightful Blogs
A company’s brand is its identity, a marketing practice that actively shapes the way a brand is perceived by its audiences. Branding manages the collective effect and lasting impression from all that is seen, heard or experienced by customers. Over the last century,...
by Ben Pace | Jan 17, 2022 | Community, Insightful Blogs, Meeting of minds
The uncertain landscape of the world over the past 2 years has created a catalyst for a new era of events. So, as we move our way into the new year, we explored predictions and trends we expect to see over the next 12 months. There is a growing appetite to get back to...
by Ben Pace | Dec 2, 2021 | Insightful Blogs
The term influencer can be traced back to the early 1900s originating with fictional characters in books and even to the likes of the monarchy. Influencer Marketing isn’t a new trend, celebrity endorsements have been utilised in advertisements and partnerships since...
by Ben Pace | Sep 21, 2021 | Guides, Insightful Blogs
Technology was the event industry’s weapon against Covid-19, giving us the means to connect and interact on novel platforms that bridged the gap between physical and virtual worlds. As the world embarks on a return to the physical events, the burning question is...
by admin | Apr 15, 2021 | Insightful Blogs, Technology
As the world transitions into a new version of COVID-19 normality, so does the event industry. Event organisers across the globe are adapting their rules and regulations to adopt new social distancing and sanitisation measures; event and experience agencies too are...
by Ben Pace | Mar 25, 2021 | Insightful Blogs
Working from home was a term most of us regarded as a luxury before 2020, but as we approach a full year of communicating via Teams across the globe, commuting from our beds to our laptops, what has the impact been on creative businesses? Digital innovation has...