2022 marked Jetcraft’s 60th-anniversary celebrations, a year-long campaign ending with a luxurious night in downtown Dubai. With just 4 weeks from brief to delivery, our team were challenged to create a show-stopping moment to ensure it would be a night to remember.
Taking place during the week of aviation show MEBAA, Jetcraft’s event provided us with the opportunity to create a uniquely different experience, elevating their brand story above the clouds (literally) with an awe-inspiring moment on the tallest building in the world- the Burj Khalifa. Our aim was to capture the attention of party guests and public audiences with a dynamic and immersive experience through the last 60 years of Jetcraft’s luxury quality, expertise and service.
The stage was set in the stylish and contemporary venue Urla, welcoming Jetcraft’s team, clients, partners and VIP guests for a luxurious cocktail and canapé evening overlooking Burj Khalifa’s epicentre of downtown Dubai. Nicknamed the “Bang on the Burj”, the surprise was scheduled for 10:30pm, teasing audiences with jet engine rumbles before the ‘Burj’ was lit up with the Jetcraft brand takeover. Synchronised audio and dry fireworks timed with split second precision ensured the 3- minute moment was memorable not just in the venue but also down in the streets of Dubai too.
The moment created a huge buzz, a ‘wow effect’ that was talked about throughout the aviation industry and the MEBAA event. Jetcraft stood out from the crowd across the board ending their 2022 with a bang as well as promoting and underlining their brand ahead of 2023 ventures.
