Leading global supplier of electronic components, Kemet Electronics really impressed with this year’s brief as they celebrated their company centenary at the event. The challenge set was to deliver a consistent and memorable brand event, so we focused on new ways to elevate the new Kemet brand, applying exciting display technologies, and creating an open look and feel. With a 182 sqm space to transform and a 3-month turnaround from sign-off to delivery, the space needed to have a wow factor with a competitive edge. Using varying levels, strong brand colouration and a strategic layout to attract, impact and entice delegates in from around the stand.
An important component to executing this brief was the integration of new technologies to increase interaction on the stand and get people talking. From touchscreen podiums to object recognition tables, there was no shortage of technology for this innovative brand.
+ Augmented Reality is the interactive experience of combining the real world with a virtual one. As a celebration of their 100 years, the AR experience took delegates through the history of this electronic brand and showcased how their products take shape in everyday life. Located throughout the stand, delegates had plenty to explore, increasing visitor engagement and gaining a detailed insight into the user’s behaviour.
+ The object recognition sat at the heart of the stand- A fun and functional way of presenting large amounts of information. Objects placed on a horizontal touchscreen trigger pre-programmed digital content for users to learn more about KEMET Electronics and their products. Our client found it to be a priceless tool for enhancing their marketing communications at the event.
+ A screen takeover, triggered by the click of the button was utilised as an impactful stand attraction during the event. Capturing the attention of on-stand delegates on passers-by the Kemet Electronics logo appeared across all on-stand devices simultaneously complemented with music, lighting, and video content.
“Working with Cook + Associates has been a fantastic experience. They’re very much focused on the service side of things besides from just building the booth. Anything we need they’re ready, they’re right there and they’re willing. It’s been a night and day difference working with someone like Cook & Associates versus some of our other partners.”
As a celebratory event for Kemet, the emphasis was on hospitality, a space that could host a professional conversation during the day but be transformed into a party space for evening entertainment. A meeting management system was integrated to streamline the meeting process and added butler call buttons to meeting rooms for an enhanced experience. The reception then doubled up as a bar area with lounge seating.
For some after-show entertainment, the team put together an exciting programme featuring a DJ, an electric violinist, complemented by international food stalls to reflect KEMET Electronics’ global activities in markets such as America, Asia, and Europe. Continuing the theme of technology throughout the evening with a unique photo-generating ‘magic mirror’ interactive. The mirror offers a sleek design and a user-friendly interface, communicating with guests through a touch screen of colourful animations and entertaining voice guidance.
