by Ben Pace | Dec 2, 2021 | Insightful Blogs
The term influencer can be traced back to the early 1900s originating with fictional characters in books and even to the likes of the monarchy. Influencer Marketing isn’t a new trend, celebrity endorsements have been utilised in advertisements and partnerships since...
by Ben Pace | Nov 11, 2021 | Guides
In the first part of our Sustainability blog focus, we touched on the importance of environmental policies that make a difference, from calculating a baseline carbon footprint, conducting an in-depth energy audit and efficiency reporting as the starting point. Against...
by Ben Pace | Sep 2, 2020 | Community
At Cook + Associates, change is in our DNA. We love finding new ways to connect so that we can deliver more exciting and innovative event solutions. Our hunger for change enables us to go above and beyond for our clients. And, as we evolve to meet the needs of an...
by Ben Pace | Aug 12, 2020 | Technology, Work
Last month we had the honour of delivering a major virtual event for leading 3DEXPERIENCE company Dassault Systèmes, connecting them with audiences from across the globe. With industry events being cancelled, over the past 6 months, we accelerated the development of...
by Ben Pace | Jun 15, 2019 | Work
Last month we completed our 19th year at EBACE, held at the magnificent Palexpo in Geneva. This premier event is the annual meeting place for the European business aviation community, bringing together business leaders, government officials, manufacturers and other...