Shaping your Brand for the Show Floor

A company’s brand is its identity, a marketing practice that actively shapes the way a brand is perceived by its audiences. Branding manages the collective effect and lasting impression from all that is seen, heard or experienced by customers. Over the last century,...

Brand Experience in 2022

The uncertain landscape of the world over the past 2 years has created a catalyst for a new era of events. So, as we move our way into the new year, we explored predictions and trends we expect to see over the next 12 months. There is a growing appetite to get back to...

Strong on Sustainability pt 2: Making a Difference

In the first part of our Sustainability blog focus, we touched on the importance of environmental policies that make a difference, from calculating a baseline carbon footprint, conducting an in-depth energy audit and efficiency reporting as the starting point. Against...