by Ben Pace | Mar 28, 2022 | Cook + Associates, Insightful Blogs
Spring is here, the clocks have gone forward and it’s great to be looking ahead to a full calendar of events. We’ve had a positive start to the year, and things continue to look optimistic. We are so happy at finally seeing event levels return to the numbers of...
by Ben Pace | Feb 10, 2022 | Community, Cook + Associates
New ideas are the lifeblood of our industry, relying on the future talent pool to drive innovation, provide inspiration and energise ideas. Young professionals are at the centre of the evolving digital era, bringing an essential fresh perspective. At Cook +...
by Ben Pace | Jan 31, 2022 | Guides, Insightful Blogs
A company’s brand is its identity, a marketing practice that actively shapes the way a brand is perceived by its audiences. Branding manages the collective effect and lasting impression from all that is seen, heard or experienced by customers. Over the last century,...
by Ben Pace | Mar 20, 2019 | Work
Barcelona, a destination with rich Catalonian culture, expansive city views and home to the largest mobile event in the world, MWC Barcelona (formerly Mobile World Congress). The theme of this year’s event was ‘Intelligent Connectivity’, with more than 2,400 companies...