by Ben Pace | Mar 31, 2022 | Cook + Associates, Insightful Blogs
Social media has transformed the way we communicate, becoming one of the most powerful marketing tools of the 21st century. Its ability to put businesses in the spotlight and secure global recognition practically overnight has revolutionised how we promote brands,...
by Ben Pace | Dec 2, 2021 | Insightful Blogs
The term influencer can be traced back to the early 1900s originating with fictional characters in books and even to the likes of the monarchy. Influencer Marketing isn’t a new trend, celebrity endorsements have been utilised in advertisements and partnerships since...