Dubai Air Show, the global marketplace of aerospace, rolled around earlier this month for its 15th Biennial event since its inception in 1989. Attracting over 80,000 industry visitors in the highly competitive aerospace industry, the delegate experience is of top priority to the aviation giants, as the brand impression you create at these events is everlasting.
We’ve worked with clients in the middle east since we started in 1993, so Dubai Airshow had an air of “Business as usual” about it this year. The voice of the American aerospace and defence industry, AIA marked there 100 years of trade action in 2019 in celebration we developed an event strategy for their attendance at the two largest aerospace events of the year Dubai Air show and Paris Airshow earlier this year. Focusing on delegate journey from the first look at the chalet so that every experience of hosting clients, meetings, hospitality and presentations were reflective of the company brand. We created a comfortable and recognised brand atmosphere with a double-decker chalet and outdoor balcony for industry members to escape too in the Dubai heat.
We drew on our vast experience of working in around the aviation and aerospace industry to provide exhibition stands to our other clients. Combining digital innovation with focused delegate design and journey allowed us to create spaces that bought brands to life, check out our other stands at the event:
Dubai Air show is a key event in the aviation and aerospace industry calendar and in turn in our calendar. We look forward to what next year will bring for this industry and to be working alongside our clients again.